Monday 8 February 2016

4 Mistakes SEO Rookies Are Bound to Make in Their Career

Those who are new to the world of search engine optimization are going to make mistakes as compared to a seasoned pro. However, nobody is a born SEO wizard. Everybody learns over time and though it is a complicated work, but that’s exactly how SEO services work.

But what a newbie can do is make sure that he/she commits the minimum amount of errors till the time he/she gains a significant experience. However, often people just don’t know what kind of mistake they are making. So, following are some common mistakes that one should learn from the history of SEO.
  1. Ignoring What They Don’t Know – Good SEO practitioners who work in SEO company never do off with learning something new. They are always up to something and that’s because the technical discipline of SEO requires constant education. The reason behind this is that Google makes use of an algorithm so as to determine the ranking of the pages and this algorithm goes through constant updates. So, your SEO techniques that worked great on a project last year might not work the same way this year because of this reason.
  2. Failing to Address Bad Numbers – If the numbers turn out to be bad, then you have to be honest with your client and arrive on a conclusion as to why they turned out that way. If it has nothing to do with the strategies and has been caused because of technical issues then you need to be clear on that as well. In case of SEO, it’s never a good idea to dance around those issues which are causing poor performance and therefore whenever you come across one, just take it head-on. Analyse your strategies and every other factor that affects.
  3. Not Improving the Revenue – SEO is all about making efforts to increase the revenue for the client by getting him/her a good ranking on the pages. So, in that case always try to focus on keywords that can give a good yield. Also, refrain from wasting your time on strategies that just don’t matter. A great technique to improve the revenue is to make a systematic plan for the project and link that plan directly to the business goals of the project. Get loads of good content and links since are an important element when it comes to the ranking of the pages.
  4. Failing to Get Help When It’s Late – Though good SEO always takes time, it should not take a lifetime. The efforts you put in should boost your website’s rank within at least six months. If, however, you are unable to notice any results even after months, you should talk to an experienced. If the site’s owner is missing out on results, then he/she’ll be miffed which can hurt your company’s repo and you obviously don’t want that. Thus, it’s always great to monitor page rankings and ask for assistance before it’s late.
If you are new to the world of SEO, you are bound to make these mistakes. However, you can easily get past them by following the few tips given above. We at Rank Higher, is the leading seo firm in Vaughan. Contact us now at 416-800-0209 to know more about our distinguished services.

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Monday 21 December 2015

6 On-Page Tips To Get Top Rankings

on-page optimization
On-Page optimization is the most important process not only to improve the rankings in search engine result pages but also to keep your users happy. On page optimization is equally important as off page optimization. Make sure that you do accurate on page for your website to get top ranking in search engines. Following are the six tips which every webmaster should follow to achieve good rankings:

1. Consider HTTP vs HTTPS:  HTTP stands for Hyper Text Transfer Protocol and HTTPS stands for Hyper Text Transfer Protocol Secure. In order to keep the world wide web secure Google has began emphasizing the importance of utilizing HTTPS. HTTPS ensure that your website is encrypted. Now make sure your website is encrypted with HTTPS.

2. Implementation of LSI content: If you are targeting a specific key phrase, make it sure that you web page that is targeting the key phrase contains all important contextual terms to back it up. You can use various tools like google suggestion, keyword tools to identify which terms you are required.

3. URL Structure: URL structure is important factor of on page optimization. I would like to divide it into four parts:
  • Permanent links: Permalinks are called url's of your website. It is important that structure of url is good. Always use hyphen in words. For example :
        http://www.xyz.com/web-design/ - It is a Google friendly
        URL
        http://www.xyz.com/!#@65 - It is a bad URL
  • Use Of Breadcrumb: Never forget to apply breadcrumb to every page so that users can visit can your website in structured way.
  • Categories: Make it sure that you give proper categories to your pages so that search engines and users do not find any difficulty to get information for what they are looking for.
  • Submit Site Map: Site Map is a collection of all of you web pages on a website. Submit your site map to google webmaster tools.

4. Use Alt Text For Image Optimization: Always give alt text to your images so that google can read what that image is all about.

5. Optimization Of Keywords in Title Tag: Proper usage of keywords in title tag is very important. We all know that length of title tag is 65 characters. So, to make sure that you place your keyword in left side of your title.

6. Internal Linking: Try to internal link you own posts. The reason behind it will help to decrease the bounce rate and improve the rankings.
  
Make your position better in Google with Vaughan seo services and get found on search engine above your competitors.